Short Breaks - Ireland - November 2011
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The drive for value for money has had an impact on the way that Irish consumers take holidays. No longer can the average consumer afford to take multiple short breaks each year; an increasing proportion of Irish consumers now tend to take one longer trip abroad, whilst short breaks taken within Ireland are also growing in popularity.
However the generally poor weather in Ireland has somewhat stilted the scope for outdoor-based activity holidays, highlighting the need for a strong selection of indoor activities to help attract both domestic consumers and overseas visitors.
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