Short-haul Holidays - UK - July 2013
"Allegations launched by the European Commission into Eurotunnel levying excessively high track access charges could also see passenger ticket prices fall – Eurostar currently pays Eurotunnel as much as £19 per passenger. The increased competition offered by Deutsche Bahn’s entry into the market could also serve to reduce cross-Channel ticket prices as both rail operators will be running direct services to Lille and Brussels."
- Harry Segal, Research Analyst
Some questions answered in this report include:
- What are the prospects for short-haul rail travel in 2013/14?
- How can the rail segment improve the appeal of packaged products?
- How will economic recovery impact the short-haul holiday market?
- What are the prospects for emerging destinations in 2013/14?
Short-haul has been hit hard by the recession and resultant consumer efforts to cut costs. This report examines short-haul holidays taken by UK residents and forecasts how the market will perform over the next five years. It explores the challenges and opportunities that operators will face in 2013/14 and investigates the core drivers behind changes in the market. The report also examines consumer attitudes towards short-haul holidays and highlights key innovations in the market.
Mintel defines a short-haul holiday as all overseas holidays taken by UK residents within Europe. For this report we consider all holidays to Europe taken by air, sea and tunnel. A holiday must include a stay of at least one night.
An adult, for the purposes of Mintel’s research, is anyone aged 16 or over.
The standard travel and tourism definitions used in the terminology of this report are as follows:
- Tourism is any travel, which involves an overnight stay away from home.
- A holiday is a subjectively defined form of tourism, as defined by the tourist in response to surveys such as the IPS. A holiday can be distinguished from other leisure travel such as visits to friends and relatives (VFR) or shopping trips.
- Short-haul refers to air holidays within Europe, dominated by flights to Mediterranean resorts. The following destinations are considered to be short-haul: Austria, Belgium, Bulgaria, Croatia, Cyprus EU, Cyprus Non-EU, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Iceland, Irish Republic, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and Other Europe.
- The Canaries are included as a part of the Spanish market, and Madeira and the Azores are included as part of the Portuguese market.
- An inclusive tour, or package holiday, is defined as the simultaneous sale of at least two elements of a holiday to the traveller: fares on public transport (eg flights) and commercial accommodation (eg hotel or self-catering apartment). Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour. The term ‘all-inclusive’ is used to describe a special type of resort holiday in which food, drink, excursions and other services are provided as part of the total holiday cost.
- An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a Channel ferry crossing and a caravan site in France).
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