The UK City and Short Break Market - September 2012
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Despite a long period of economic stagnation, consumers took almost 3 million more short break holidays in 2011 than they did before the UK’s first dip into recession four years earlier. However, growth was entirely driven by the domestic segment.
In 2011, the long decline in overseas breaks appeared to level out and start to climb for the first time in several years. Improving Pound/euro exchange rates and poor UK weather through much of 2012 have also offered opportunities for a further renewal ofshort breaks abroad. Deeper macroeconomic and demographic currents, however, continue to favour short breaks closer to home, at least for the foreseeable future.
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