Side Dishes: The Market - US - June 2010
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The recent recession has encouraged more people to eat at home more often. This has created an opportunity for consumer packaged goods companies to take advantage of the need for shoppers to stock their shelves and pantries with side dishes that are economical and add variety to mealtime. The question is, how good a job have they done at capturing the imaginations of consumers to maximize their sales opportunities and connect with their key audiences in ways that develop loyalty as the recession eases?
For the first time ever, Mintel is releasing two separate reports on the side dish category. This one is focused on the market trends, company and brand sales, product development, advertising and promotion. The other is focused on the attitudes and behaviors of the consumers who drive the market and ultimately determine the success or failure of products. As this report is market-based, it provides:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.