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Singapore Travel and Tourism Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Travel and Tourism - Singapore market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

  • What is the current state of and what are the trends in the tourism sector for domestic and international travellers?
  • What are the new initiatives in technology, marketing and workforce training that will further expand Singapore’s economic and tourism potential?
  • Is growing trade protectionist sentiment a challenge on the way to further increasing international tourism influx?
  • What is the impact of the Singapore Bicentennial celebration on tourism and its potential for international and domestic tourism consumption in 2019?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Ranked among the top three destinations in Asia by the WEF’s 2017 Tourism Competitiveness Report, Singapore is one of the most attractive destinations in the region due to its state-of-the-art infrastructure, low crime rates, cultural diversity and the abundance of luxury market options. As tourism receipts hit a record high in 2017, Singapore’s tourism industry is looking to expand its dominance even further by leveraging the latest technology and trends to reach new and capture more of the existing markets. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Singapore: Key Facts

    • Introduction

      • Data Sources

        • Background

          • History
            • Geography
            • Attractions

              • City-state experience: nature, culture and history
                • Singapore’s Integrated Resorts
                  • Business Travel Meetings, Incentive Travel, Conventions and Exhibitions
                  • Tourism and the Economy

                      • Figure 1: GDP per capita, 2012-17
                      • Figure 2: General government gross debt & unemployment rate, 2015-21
                      • Figure 3: Capital investment into travel & tourism, 2012-28
                      • Figure 4: Economic contribution of travel & tourism, 2012-28
                      • Figure 5: Travel & Tourism Competitiveness Index, 2017
                  • Arrivals

                    • International
                      • Figure 6: Total international arrivals, 2013-15 & 2016-17
                      • Figure 7: International visitor exports as a % of total tourism consumption, 2012-28
                      • Figure 8: Annual contribution of tourism & balance payment, 2013-15, 2016-17
                    • Domestic
                      • Figure 9: Domestic tourism expenditure, 2012-28
                  • Market Characteristics

                    • International
                      • Major markets
                        • Figure 10: Annual international visitor arrivals by place of residence, 2013-17
                        • Figure 11: Overnight stays of non-resident tourists, by country of residence – top 10 markets, 2013-17
                      • Purpose of visit
                        • Figure 12: International tourist arrivals by main purpose of visit – total & top 10 markets, 2017
                        • Figure 13: Major attractions & sites visited (%), 2017
                      • Seasonality
                        • Figure 14: Monthly international visitor arrivals by market, 2017
                      • Length of stay
                        • Figure 15: Total international arrivals, 2013-15 & 2016-17
                        • Figure 16: Same-day excursions by international visitors to Singapore, 2012-16
                      • Domestic
                      • Transport

                          • Figure 17: Number of passengers cleared at the checkpoints (arrival & departure), 2013-17
                          • Figure 18: Outbound departures by Singapore residents, 2013-17
                        • Air
                          • Figure 19: International visitor arrivals by air, 2013-18
                          • Figure 20: Incoming scheduled flights of passenger airlines operating into Singapore (as at 1 January 2018)
                        • Road
                          • Figure 21: International arrivals by land, 2013-18
                          • Figure 22: Motor-vehicle population by type of vehicle (end of period), 2013-18
                        • Rail
                          • Sea
                            • Figure 23: International arrivals by sea, 2013-18
                            • Figure 24: Outbound departures by Singapore residents, by sea, 2013-18
                            • Figure 25: Annual cruise ships & passenger throughput volume, 2013-17
                        • Accommodation

                            • Figure 26: Gazetted hotels by hotel tier, 2017
                            • Figure 27: Singapore hotel statistics for January-November 2018, as of 31 December 2018
                            • Figure 28: Hotel pipeline as at Q3/2018
                        • Tourism News

                          • Singapore Tourism Board and 50 Best brand 3-year partnership
                            • SGD1-million Fast Forward Fund to support destination-marketing video content made in Singapore
                              • Singapore government introduced and updated programmes that support travel agents & hotel industries
                              • What Next?

                                • 2019 bicentennial celebration and its tourism potential
                                  • US-China tensions