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Description

Description

“The long-term decline in marriage as an institution has helped to destigmatise singlehood and given birth to a new breed of more self-confident, financially independent and freedom-loving singles. Travel is important to these singles as a form of self-determination and a powerful expression of identity and individuality. ‘Freedom holidays’ can be tailored to different life stages from footloose and fancy-free younger singles and affluent, self-actualising single professionals to post-divorce holidays enabling older singles to recapture a sense of liberation and self-(re)discovery.”

– John Worthington, Senior Analyst

Some questions answered in this report include:

  • Outside of the groups market, is the mainstream travel offering for singles improving?
  • Where are the key demographic opportunities in the singles market?
  • How can group holidays attract more men?
  • What is the potential for solo breaks taken by those who are not single?

What's included

What's included

Table of contents

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Volume forecast of overseas holidays taken by adult singles, 2007-17
              • Figure 2: Volume forecast of domestic holidays taken by adult singles, 2007-17
            • Just under a third of all holidays are taken by single adults
              • Growth in demographic base drives slight shift towards singles
                • Three and a half million solo travellers
                  • Market factors
                    • Overseas holiday market flat since 2010
                      • Singles still less likely to take holidays than couples…
                        • … but singles population has increased by 14% in the past decade
                          • … and is expected to keep on growing
                            • Companies, brands and innovation
                              • Big two
                                • Singles specialists
                                  • Adventure operators
                                    • Older singles and gap travellers
                                      • The consumer
                                        • Cruise, special interest, wellness potential
                                          • Figure 3: Holiday types taken in the past three years, by marital status, December 2012
                                        • Pure solos outnumber group solos by four to one
                                          • Figure 4: Who people went with on their last holiday by current marital status, December 2012
                                        • Strong interest in solo breaks even among couples
                                          • Figure 5: Attitudes towards solo travel, by current marital status, December 2012
                                        • Female safety fears
                                          • Travel industry ‘not catering well’ for singles
                                            • Figure 6: Any agreement with further attitudes towards solo travel by current marital status, December 2012
                                          • Financial constraints limit holidays for half of singles
                                            • Figure 7: Attitudes of single holidaymakers, by current marital status, December 2012
                                          • What we think
                                          • Issues in the Market

                                              • Outside of the groups market, is the mainstream travel offering for singles improving?
                                                • Where are the key demographic opportunities in the singles market?
                                                  • How can group holidays attract more men?
                                                    • What is the potential for solo breaks taken by those who are not single?
                                                    • Trend Application

                                                        • Trend: Who are the Joneses?
                                                          • Trend: Slow it all Down
                                                            • 2015 Trend: Access Anything, Anywhere
                                                            • Market Drivers

                                                              • Key points
                                                                • Holidays fall by 2.5% in 2012
                                                                  • Figure 8: Domestic (GB) and overseas holidays volume, 2007-12
                                                                • Overseas spend down £2.3 billion since 2007; domestic spend up £2 billion
                                                                  • Figure 9: Domestic (GB) and overseas holidays expenditure, 2007-12
                                                                • Nearcation factor
                                                                  • Figure 10: Overseas holidays, by region, 2007-12
                                                                • Package maintains 40% share
                                                                  • Figure 11: Volume of overseas package and independent holidays 2007-12
                                                                • Independent singles
                                                                  • Figure 12: Types of holiday taken in the past 12 months, by marital status, November 2012
                                                                  • Figure 13: Attitudes towards package and independent holidays, by marital status, November 2012
                                                                • Nearly half of singles don’t have a holiday
                                                                  • Figure 14: Whether had a holiday or short break away from home in the last 12 months, 2010-12
                                                                • One in ten holidaymakers overall travel solo…
                                                                  • Figure 15: Who people went with on holidays/short breaks taken in the last 12 months, 2012
                                                                • … but one in five single holidaymakers travel solo
                                                                  • Figure 16: Who people went with on holidays/short breaks taken in the last 12 months, by marital status, 2012
                                                                • Singles population rises 14% over last decade
                                                                  • Figure 17: Adult population of England & Wales, by marital status, 2001 and 2011
                                                                • Over half a million new single-person households over last decade
                                                                  • Figure 18: Household composition of England & Wales, 2001 and 2011
                                                                • Biggest single living growth amongst 45-64s
                                                                  • Figure 19: People living alone in the UK, by age group, 2001-11
                                                                • Two million single-parent households with kids
                                                                  • Figure 20: Trends in numbers of single parents with dependent children in the UK, 2001-11
                                                                • Single forecasts
                                                                  • Figure 21: UK household size growth and forecasts, 2007-17
                                                                • Growth expected in 25-34 age group
                                                                  • Figure 22: Trends in the age structure of the UK population, 2007-17
                                                                • Currency uncertainties
                                                                  • Figure 23: Annual average exchange rates for Sterling, 2007-12
                                                                • Half of older singles still offline
                                                                  • Figure 24: Broadband penetration by demographics, 2004-11
                                                                • The dating game
                                                                  • Figure 25: Relationship status of single adults, February 2013
                                                                  • Figure 26: dating activities of single adults, February 2013
                                                                  • Figure 27: Ways of meeting current partner, February 2013
                                                                • Single supplements
                                                                  • Behind the curve
                                                                  • Who’s Innovating?

                                                                    • Key points
                                                                      • Cuddle class
                                                                        • Flying companions
                                                                          • Hotel solo
                                                                            • New singles offerings from tour ops
                                                                              • Boats and trains for singles
                                                                                • Parks target single parents
                                                                                  • Singles adventures
                                                                                  • Market Size and Forecast

                                                                                    • Key points
                                                                                      • Singles holidays rising slightly as proportion of total market
                                                                                        • Figure 28: Volume of overseas and domestic holidays taken by adult singles, 2007-17
                                                                                      • Young single professionals segment proving more robust
                                                                                        • Gaps get narrower
                                                                                          • £11 billion spent by singles on holiday
                                                                                            • Figure 29: Expenditure on overseas and domestic holidays taken by adult singles, 2007-17
                                                                                          • Three and a half million solo travellers
                                                                                            • Best scenario indicates slight growth at best in 2013
                                                                                              • Forecast
                                                                                                • Figure 30: Volume forecast of overseas holidays taken by adult singles, 2007-17
                                                                                                • Figure 31: Value forecast of overseas holidays taken by adult singles*, 2007-17
                                                                                                • Figure 32: Volume forecast of domestic holidays taken by adult singles, 2007-17
                                                                                                • Figure 33: Value forecast of domestic holidays taken by adult singles*, 2007-17
                                                                                              • Forecast methodology
                                                                                              • Segment Performance

                                                                                                • Key points
                                                                                                  • Half of single holidaymakers go abroad; seven in ten take domestic breaks
                                                                                                    • Figure 34: Number of holidays/short breaks taken in the last 12 months, British Isles and abroad, singles vs non-singles, 2012
                                                                                                  • Single track mind
                                                                                                    • Figure 35: Transport for holidays/short breaks taken in the last 12 months, singles vs non-singles, 2012
                                                                                                  • Singles-inclusive
                                                                                                    • Figure 36: Accommodation used for holidays/short breaks for holidays/short breaks taken in the last 12 months, singles vs non-singles, 2012
                                                                                                  • Singles more likely to visit central, eastern and northern Europe
                                                                                                    • Figure 37: Holidays/Short breaks taken in the last 12 months, by countries visited in Europe, singles vs non-singles, 2012
                                                                                                  • Singles head for North Africa
                                                                                                    • Figure 38: Holidays/Short breaks taken in the last 12 months, by countries visited outside Europe, singles vs non-singles, 2012
                                                                                                  • December/January more popular with singles
                                                                                                    • Figure 39: Month in which holidays/short breaks began in the last 12 months, singles vs non-singles, 2012
                                                                                                • Companies and Products

                                                                                                    • Explore Worldwide
                                                                                                        • Figure 40: Key financial data for Explore Worldwide Limited and subsidiary undertakings, 2010-12
                                                                                                      • Friendship Travel
                                                                                                        • Fusion Escapes
                                                                                                          • GoLearnTo.com
                                                                                                            • Just You
                                                                                                                • Figure 41: Key financial data from Page & Moy Travel Group Limited, 2010-11
                                                                                                              • PEAK Adventure Travel
                                                                                                                • Saga Holidays
                                                                                                                  • Figure 42: Key financial data for Acromas Holidays Limited, 2011-12
                                                                                                                • Solo’s Holidays
                                                                                                                    • Figure 43: Key financial data for Solo’s Holidays Limited, 2010-11
                                                                                                                  • STA Travel
                                                                                                                    • Figure 44: Key financial data for STA Travel Limited, 2010-11
                                                                                                                  • Thomas Cook
                                                                                                                      • Figure 45: Key financial data for Thomas Cook plc (UK business*), 2011-12
                                                                                                                    • TUI Travel
                                                                                                                        • Figure 46: Key financial data for TUI Travel plc (UK and Ireland market), 2011-12
                                                                                                                    • Channels to Market

                                                                                                                      • Key points
                                                                                                                        • Younger singles seek more advice
                                                                                                                          • Figure 47: Research/information sources used for holidays/short breaks abroad taken in the last 12 months, 2012
                                                                                                                        • A fifth of singles book personally in travel shops
                                                                                                                          • Figure 48: Booking methods used for holidays/short breaks abroad taken in the last 12 months, 2012
                                                                                                                        • Singles book later
                                                                                                                          • Figure 49: Length of time before holidays/short breaks abroad that bookings were made, 2012
                                                                                                                      • Important Holiday Factors

                                                                                                                        • Key points
                                                                                                                          • Me-time for singles on holiday
                                                                                                                            • Figure 50: Important holiday factors, by marital status, November 2012
                                                                                                                          • Meeting new people important for older singles
                                                                                                                          • Types of Holiday Preferred

                                                                                                                            • Key points
                                                                                                                              • City, beach, countryside and sightseeing are most important holiday types
                                                                                                                                • Figure 51: Holiday types taken in the past and future intentions, December 2012
                                                                                                                                • Figure 52: Holiday types taken in the past three years, by marital status, December 2012
                                                                                                                              • Cruise, special interest, spa hold singles potential
                                                                                                                                • Figure 53: Holiday types ‘never been but would like to go on’, by marital status, December 2012
                                                                                                                            • Holiday Companions

                                                                                                                              • Key points
                                                                                                                                • Older singles most likely to go solo
                                                                                                                                  • Figure 54: Who people went with on their last holiday, by current marital status, December 2012
                                                                                                                                • Pure solos vs group solos
                                                                                                                                • Attitudes towards Solo Travel

                                                                                                                                  • Key points
                                                                                                                                    • Strong consumer interest in solo hobby breaks
                                                                                                                                      • Figure 55: Attitudes towards solo travel by current marital status, December 2012
                                                                                                                                    • Special interest could be key to attracting more solo men on groups
                                                                                                                                      • Pre-holiday get-togethers
                                                                                                                                        • Female safety worries
                                                                                                                                        • Further Attitudes towards Solo Travel

                                                                                                                                          • Key points
                                                                                                                                            • Older singles more confident travelling alone
                                                                                                                                              • Figure 56: Any agreement with further attitudes towards solo travel by current marital status, December 2012
                                                                                                                                            • Singles feel badly catered for by travel industry
                                                                                                                                              • Group potential
                                                                                                                                                • Freedom lovers
                                                                                                                                                  • Package hols seen as offering little for singles
                                                                                                                                                    • Safety in numbers
                                                                                                                                                      • Short break solos
                                                                                                                                                        • Making new friends
                                                                                                                                                        • Holiday Attitudes of Single People

                                                                                                                                                          • Key points
                                                                                                                                                            • Half of singles struggle to take hols for financial reasons
                                                                                                                                                              • Figure 57: Attitudes of single holidaymakers by current marital status, December 2012
                                                                                                                                                            • Lack of companions deter one in five singles
                                                                                                                                                              • Active single professionals
                                                                                                                                                                • Less active singles
                                                                                                                                                                  • Specialist singles holiday growth potential
                                                                                                                                                                    • Looking for love
                                                                                                                                                                    • Targeting Opportunities

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Solo travel target groups
                                                                                                                                                                          • Figure 58: Solo travel target groups, December 2012
                                                                                                                                                                        • Happy Solos
                                                                                                                                                                          • Demographic profile
                                                                                                                                                                            • Marketing message
                                                                                                                                                                              • Reluctant Solos
                                                                                                                                                                                • Demographic profile
                                                                                                                                                                                  • Marketing message
                                                                                                                                                                                    • Anti-Solos
                                                                                                                                                                                      • Demographic profile
                                                                                                                                                                                        • Marketing message
                                                                                                                                                                                          • Indifferent
                                                                                                                                                                                            • Demographic profile
                                                                                                                                                                                              • Marketing message
                                                                                                                                                                                                • Figure 59: Solo Travel target groups, by marital status, December 2012
                                                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                                                • Figure 60: Forecasts for overseas holidays taken by single adults, volume, 2012-17
                                                                                                                                                                                                • Figure 61: Forecasts for domestic holidays taken by single adults, volume 2012-17
                                                                                                                                                                                                • Figure 62: Forecasts for overseas holidays taken by single adults, value, 2012-17
                                                                                                                                                                                                • Figure 63: Forecasts for domestic holidays taken by single adults, value 2012-17
                                                                                                                                                                                            • Appendix – Holiday Taking by Singles

                                                                                                                                                                                                • Figure 64: Had a holiday or short break away from home in the last 12 months, by demographics, 2012
                                                                                                                                                                                            • Appendix – Types of Holiday Preferred

                                                                                                                                                                                                • Figure 65: City break taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 66: Beach holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 67: Rural/countryside based holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 68: Cultural/historical sightseeing holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 69: Camping/caravan park taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 70: Other type of holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 71: Break for a wedding/stag or hen do taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 72: An escorted group holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 73: Activity holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 74: Spa/health and wellness break taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 75: Cruise taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 76: Coach tour taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 77: Special interest holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 78: A ‘gap’ trip taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                                • Figure 79: A youth holiday taken in the past and future intentions, by demographics, December 2012
                                                                                                                                                                                            • Appendix – Holiday Companions

                                                                                                                                                                                                • Figure 80: Most popular who people went with on their last holiday, by demographics, December 2012
                                                                                                                                                                                                • Figure 81: Next most popular who people went with on their last holiday, by demographics, December 2012
                                                                                                                                                                                            • Appendix – Attitudes towards Solo Travel

                                                                                                                                                                                                • Figure 82: Attitudes towards solo travel, by beach holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 83: Attitudes towards solo travel, by city break taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 84: Attitudes towards solo travel, by rural/countryside based holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 85: Attitudes towards solo travel, by cultural/historical sightseeing holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 86: Attitudes towards solo travel, by an escorted group holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 87: Attitudes towards solo travel, by a ‘gap’ trip taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 88: Attitudes towards solo travel, by cruise taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 89: Attitudes towards solo travel, by camping/caravan park taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 90: Attitudes towards solo travel, by a youth holiday and never been but would like to go taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 91: Attitudes towards solo travel, by activity holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 92: Attitudes towards solo travel, by special interest holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 93: Attitudes towards solo travel, by break for a wedding/stag or hen do taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 94: Attitudes towards solo travel, by spa/health and wellness break taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 95: Attitudes towards solo travel, by coach tour taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 96: Attitudes towards solo travel, by other type of holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 97: Attitudes towards solo travel, by most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 98: Attitudes towards solo travel, by next most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 99: Most popular attitudes towards solo travel, by demographics, December 2012
                                                                                                                                                                                                • Figure 100: Next most popular attitudes towards solo travel, by demographics, December 2012
                                                                                                                                                                                            • Appendix – Further Attitudes towards Solo Travel

                                                                                                                                                                                                • Figure 101: Further attitudes towards solo travel, December 2012
                                                                                                                                                                                                • Figure 102: Agreement with further attitudes towards solo travel, by beach holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 103: Agreement with further attitudes towards solo travel, by city break taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 104: Agreement with further attitudes towards solo travel, by rural/countryside based holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 105: Agreement with further attitudes towards solo travel, by cultural/historical sightseeing holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 106: Agreement with further attitudes towards solo travel, by an escorted group holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 107: Agreement with further attitudes towards solo travel, by a ‘gap’ trip taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 108: Agreement with further attitudes towards solo travel, by cruise taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 109: Agreement with further attitudes towards solo travel, by camping/caravan park holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 110: Agreement with further attitudes towards solo travel, by a youth holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 111: Agreement with further attitudes towards solo travel, by activity holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 112: Agreement with further attitudes towards solo travel, by special interest holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 113: Agreement with further attitudes towards solo travel, by break for a wedding/stag or hen do taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 114: Agreement with further attitudes towards solo travel, by spa/health and wellness break taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 115: Agreement with further attitudes towards solo travel, by coach tour taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 116: Agreement with further attitudes towards solo travel, by other type of holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 117: Agreement with further attitudes towards solo travel, by most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 118: Agreement with further attitudes towards solo travel, by next most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 119: Most popular further attitudes towards solo travel, by demographics, December 2012
                                                                                                                                                                                                • Figure 120: Next most popular further attitudes towards solo travel, by demographics, December 2012
                                                                                                                                                                                            • Appendix – Holiday Attitudes of Single People

                                                                                                                                                                                                • Figure 121: Attitudes of single holidaymakers, by most popular further attitudes towards solo travel, any agree, December 2012
                                                                                                                                                                                                • Figure 122: Attitudes of single holidaymakers, by next most popular further attitudes towards solo travel, any agree, December 2012
                                                                                                                                                                                                • Figure 123: Attitudes of single holidaymakers, by most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 124: Attitudes of single holidaymakers, by next most popular who people went with on their last holiday, December 2012
                                                                                                                                                                                                • Figure 125: Attitudes of single holidaymakers, by beach holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 126: Attitudes of single holidaymakers, by city break taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 127: Attitudes of single holidaymakers, by rural/countryside based holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 128: Attitudes of single holidaymakers, by cultural/historical sightseeing holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 129: Attitudes of single holidaymakers, by an escorted group holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 130: Attitudes of single holidaymakers, by a ‘gap’ trip taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 131: Attitudes of single holidaymakers, by cruise taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 132: Attitudes of single holidaymakers, by camping/caravan park holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 133: Attitudes of single holidaymakers, by a youth holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 134: Attitudes of single holidaymakers, by activity holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 135: Attitudes of single holidaymakers, by special interest holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 136: Attitudes of single holidaymakers, by break for a wedding/stag or hen do taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 137: Attitudes of single holidaymakers, by spa/health and wellness break and coach tour taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 138: Attitudes of single holidaymakers, by other type of holiday taken in the past and future intentions, December 2012
                                                                                                                                                                                                • Figure 139: Most popular attitudes of single holidaymakers, by demographics, December 2012
                                                                                                                                                                                                • Figure 140: Next most popular attitudes of single holidaymakers, by demographics, December 2012
                                                                                                                                                                                            • Appendix – Targeting Opportunities

                                                                                                                                                                                                • Figure 141: Who people went with on their last holiday by target groups, December 2012
                                                                                                                                                                                                • Figure 142: Attitudes towards solo travel, by target groups, December 2012
                                                                                                                                                                                                • Figure 143: Agreement with further attitudes towards solo travel, by target groups, December 2012
                                                                                                                                                                                                • Figure 144: Attitudes of single holidaymakers, by target groups, December 2012
                                                                                                                                                                                                • Figure 145: Target groups, by demographics, December 2012

                                                                                                                                                                                            About the report

                                                                                                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                                                                            • The Consumer

                                                                                                                                                                                              What They Want. Why They Want It.

                                                                                                                                                                                            • The Competitors

                                                                                                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                                                                                                            • The Market

                                                                                                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                                                                            • The Innovations

                                                                                                                                                                                              New Ideas. New Products. New Potential.

                                                                                                                                                                                            • The Opportunities

                                                                                                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                                                                                                            • The Trends

                                                                                                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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