Skin protection/Sun care – Indian Consumer – 2019
What you need to know
Climatic conditions are changing
Temperatures in India are higher than a few decades ago. Studies indicate that the mean air temperature is 0.41 Celsius higher than the average. This makes summers even hotter and overall temperatures higher, which makes the usage of sun care products even more important.
Ozone layer is depleting
As the ozone layer continues to deplete, the number of skin cancer cases are increasing worldwide. So far ,this has not made a big impact in India, but with increased industrialisation this could influence India's future.
Sunscreen regulations are evolving
The US FDA released regulations regarding certain ingredients in sun care products. India has yet to develop such regulations. There are no banned ingredients or caps on the SPF value that can be labelled on pack. As consumers' needs evolve, brands should strive for these changes to aid consumer understanding of the product.
Re-invent and re-position the sun care category in India by education, fortification and expanding the category to include after-sun benefits.
Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report
- Key drivers
- Global trends and how they are playing out in India
- Section 1: Awareness of sunscreen as a preventive technique
- Section 2: Fortify UV Protection
- Section 3: Look beyond simple face/body sunscreens
- Who's innovating
- Global innovations
MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.