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Description

Description

What you need to know

Climatic conditions are changing

Temperatures in India are higher than a few decades ago. Studies indicate that the mean air temperature is 0.41 Celsius higher than the average. This makes summers even hotter and overall temperatures higher, which makes the usage of sun care products even more important.

Ozone layer is depleting

As the ozone layer continues to deplete, the number of skin cancer cases are increasing worldwide. So far ,this has not made a big impact in India, but with increased industrialisation this could influence India's future.

Sunscreen regulations are evolving

The US FDA released regulations regarding certain ingredients in sun care products. India has yet to develop such regulations. There are no banned ingredients or caps on the SPF value that can be labelled on pack. As consumers' needs evolve, brands should strive for these changes to aid consumer understanding of the product.

Re-invent and re-position the sun care category in India by education, fortification and expanding the category to include after-sun benefits.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] APAC: Sun care market size, US$m, 2018
    • [Graph] APAC: Sun care market spend, US$, 2018
    • [Graph] APAC: Top five countries, sun care product launches, Jan 2016-March 2019
  2. key trends

    • Key drivers
    • Global trends and how they are playing out in India
  3. CONSUMER INSIGHTS

    • Section 1: Awareness of sunscreen as a preventive technique
    • [Graph] India: "Which of these sun care products have you used in the last 12 months?", any sun care usage
    • [Graph] India: "Which of the following do you agree with?", select statements
    • Section 2: Fortify UV Protection
    • [Graph] India: Top five claims* in sun care products, Jan 2018-Mar 2019
    • [Graph] India: "Imagine that you are buying a new facial or body sun care product. Which benefits would you look for?", select benefits
    • Section 3: Look beyond simple face/body sunscreens
  4. market applications

    • Opportunities
    • Who's innovating
    • Global innovations
  5. appendix

    • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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