Sleep Aids - UK - November 2017
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“Despite a growing culture of sleep issues in the UK, a reluctance to reach for OTC sleep aids remains; growth of the category has been compounded by developments in the tech arena as well as a preference for making lifestyle adjustments over seeking remedies. Sleep is not the expendable commodity it is increasingly treated as, suggesting that an emphasis in campaigns on the long-term impact of sleep deprivation on mental and physical health is crucial to engaging consumers with the sector.”
– Hera Crossan, Personal Care Analyst
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