Sleep Aids - UK - November 2017
“Despite a growing culture of sleep issues in the UK, a reluctance to reach for OTC sleep aids remains; growth of the category has been compounded by developments in the tech arena as well as a preference for making lifestyle adjustments over seeking remedies. Sleep is not the expendable commodity it is increasingly treated as, suggesting that an emphasis in campaigns on the long-term impact of sleep deprivation on mental and physical health is crucial to engaging consumers with the sector.”
– Hera Crossan, Personal Care Analyst
This report examines the following issues:
- Challenging the view of sleep as an ‘expendable commodity’
- Boosting usage of OTC sleep aids
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