Sleep Aids - US - November 2009
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
This report explores the market for non-prescription, over-the-counter sleep aids. Many Americans have trouble falling asleep or staying asleep. Nevertheless, consumers seem to view non-prescription sleep aids as less viable solutions to these problems in comparison to prescription medications. Therefore, sales of non-prescription products trail those of their more widely advertised prescription counterparts. This report explores ways to build brands, innovate product forms and marketing, expand the category, and engage and educate consumers about the advantages of non-prescription sleep aids and remedies over traditional prescription medications.
Analysis and insights include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.