Sleep Aids - US - November 2010
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This report explores the market for non-prescription, over-the-counter (OTC) sleep aids. Many Americans have trouble falling asleep or staying asleep. Despite their sleep troubles, however, most Americans have not tried a prescription, OTC or homeopathic sleep aid.
This report explores the reasons why adults are reluctant to use sleep aids, and presents areas of opportunity—especially in light of product recalls of Johnson & Johnson/McNeil Consumer Healthcare brands Tylenol PM, Simply Sleep and others.
This report explores ways to build brands, innovate product forms and marketing, expand the category, and engage and educate consumers about the advantages of non-prescription sleep aids and remedies over traditional prescription medications.
Analysis and insights include:
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