Small Format Grocery Stores - Brazil - February 2014
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“In Brazil, small format grocery retailing, which consists of gas station convenience stores, minimarkets, and bakeries, has a strong convenience positioning. Retailers can succeed in the segment through outlets that are well-located, with good presentation and a limited range of products of good quality and price.”
– Jean Manuel Gonçalves da Silva, Senior Food Analyst
This report will discuss the following questions:
Small format grocery retailing in Brazil is broad and consists of gas station convenience stores as well as other channels not formally designated “convenience,” such as minimarkets and bakeries. The latter is the channel most frequented by Brazilians. This is traditionally driven by purchasing fresh bread, facilitating the purchase of other food items for home, as well as snacks.
Minimarkets also enjoy substantial market penetration among shoppers. Characterized by a large presence of independent establishments, the minimarket segment is now seeing minimarket chains such as Dia% and Minimercado Extra expand rapidly, demonstrating the potential of leading chains in the segment.
Gas station convenience stores are the convenience channel with the lowest market penetration among shoppers. While Brazil’s largest gas station brands are present in the segment, the store number remains low at just 6,904.
Store brands could be well-placed to tap into the high importance of quality and price to shoppers even in the convenience channel. Dia%, for example, already operates in Brazil with a product offering that consists of 30% of store brands. Furthermore, small format grocery store chains could take advantage of their stricter standards for tidiness to appeal to the more than half of the small format grocery store shoppers concerned about these aspects.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.