Small Kitchen Appliances - US - December 2011
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The small kitchen appliances (SKAs) market has shown growth despite the economic downturn, likely driven by consumers cooking more at home and paring back on coffee shop purchases. This report probes opportunities for sustained growth as an improved economic outlook may start leading consumers back to restaurants and coffee shops. Additionally, it explores innovations, marketing strategies and consumer attitudes that offer the best opportunities for SKA growth in the five years ahead. The report also analyzes which SKAs, product qualities and marketing strategies are most likely to appeal to diverse demographic groups, including young first-time buyers, busy moms, aging Baby Boomers and growing ethnic minorities. The SKAs report also offers an in-depth look into all areas of the SKAs market, including:
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