Small Kitchen Appliances - US - December 2013
“To succeed in the marketplace, small kitchen appliances must do more than just save time and effort in the kitchen. Opportunities exist for appliance brands to create new experiences and align with consumer lifestyles. Small kitchen appliances can play an integral role in facilitating culinary exploration, enhancing cooking skill, and making healthy diets tastier.”
– John Owen, Senior Household Analyst
This report looks at the following areas:
- Convenience drives appliance sales, but only so far
- The Next Generation – Millennials and small kitchen appliances
- Balancing health and indulgence
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