Small Kitchen Appliances - US - December 2016
"After years of stable gains, small kitchen appliance sales remained relatively flat due in part to the struggling beverage making appliance segment. Going forward, product innovations that focus on design and function, as well as a stabilizing beverage maker segment, may help restore category growth."
- Small kitchen appliance market experiences flat sales in 2016
- Household penetration of staples is widespread
- Older generations less engaged in category
This Report covers small kitchen appliances, including electrical appliances for cooking, food preparation, and beverage making. For the purpose of this Report, Mintel has segmented the small kitchen appliance market as follows:
- Small cooking appliances – Products designed for tabletop cooking, heating, or reheating food; includes toasters/toaster ovens, deep fryers, slow cookers, roaster ovens, tabletop convection ovens, indoor grills, rice cookers, electric pressure cookers, waffle makers, popcorn makers, treat makers, and ice cream/yogurt makers. Microwave ovens are excluded.
- Food preparation appliances – Appliances used to prepare food prior to cooking or in lieu of cooking; includes food processors, stand mixers, blenders, choppers, and electric knife sharpeners.
- Beverage making appliances – Products used to make beverages; includes drip coffeemakers, single-serve and espresso coffeemakers, electric kettles, juice extractors, and citrus juicers. Carbonated beverage makers are excluded from the market size but discussed in The Consumer section. Non-electric coffeemakers, such as stovetop espresso/cappuccino makers are excluded and not covered in The Consumer section.
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