Small Kitchen Appliances - US - December 2019
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This report covers small kitchen appliances, including electrical appliances for cooking, food preparation and beverage making. For the purpose of this report, Mintel has segmented the small kitchen appliance market as follows:
"Small kitchen and beverage making appliances have near total market penetration, with 99% of adults owning at least one appliance. While a strong, steady consumer base provides a solid foundation, long purchase cycles challenge the category from experiencing significant sales growth. In 2019, total US retail sales are expected to reach $6.5 billion. Looking ahead, Mintel predicts the category will see a slight uptick in growth rate, rising 10% from 2019-24, reflecting a shift toward broader acceptance of smart appliances and compact versions that meet the evolving needs of smaller and single-member households."
– Shannon Romanowski, Director of Research
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