Small Kitchen Appliances - US - January 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
The small kitchen appliance (SKA) market has shown only modest growth from 2004-09, with sales falling as the recession has led consumers to cut back on non-essential spending. However, consumer interest in saving money with more at home cooking and fewer coffee-shop visits has buffered the market from steep sales declines. Interest in energy conservation and simpler, “green” living trends also spur interest in SKAs and may help drive further sales.
Exclusive consumer research into ownership and purchasing of SKAs is analyzed by key demographic groups (gender, age, household income and ethnicity) and also focuses on groups such as new buyers aged 18-34, moms and larger households. Research covers specific products owned and products consumers would like to buy. It hones in on specific product areas, including cooking devices and beverage makers. It examines the motivations for purchase, the overall purchase process and attitudes related to cooking and SKA features. It also addresses areas such as:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.