Smart Homes - US - April 2016
"Only in the past few years has the smart home market emerged onto solid footing following a variety of early product failures, such as $20,000 smart refrigerators that were soundly rejected by consumers. The shift to a more attractive product mix came when manufacturers not only brought down prices but also began to take consumer needs into greater consideration, rather than spending research and development budgets on products that did not solve a specific problem."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
- Difficulty communicating product benefits
- Custom install a tough sell
- Home automation/security subscriptions pull consumers out of market
This Report further delineates those needs via both quantitative and qualitative research, and finds substantial and increasing interest in smart home devices that increase safety within the home or reduce power bills. Other motivations explored for adoption of smart home products include the convenience of remote access to home devices, again with data from original qualitative and quantitative research helping to wed insights to pressing concerns.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.