Smartphone and Tablet Gaming - UK - April 2014
“Mintel data strongly imply that in recent years, smartphone usage was exceptionally high for many activities – including gaming – not because consumers instinctively enjoyed carrying out the activities on their phones, but because the small-screened devices were – in the absence of tablets – the best available option for portable computing.”
– Samuel Gee, Senior Technology and Media Analyst
Some questions answered in this report include:
- Has smartphone growth stalled?
- What percentage do freemium players contribute to revenue?
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