Smartphone Purchasing Habits - UK - November 2012
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“M-commerce is accelerating at such a rate that many organisations are struggling to keep up. As mobile starts to justify focus that is equal to, if not greater than more conventional channels, those who dedicate investment and sufficient attention to the channel are likely to benefit.
As consumer expectations continue to rise, existing mobile businesses cannot rest on their laurels. A dual focus on updating both apps and mobile websites is a pre-requisite, whilst mobile advertising offers a unique opportunity for targeted digital marketing campaigns.”
– Paul Davies, Senior Technology Analyst
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