Smartphones - Canada - May 2019
"The primary focus of this Report will be to better understand smartphone ownership, purchase decisions and overall attitudes. In particular, it will investigate what kind of smartphone consumers own, why they chose it, perceptions of the differences from one smartphone to the next and even a prediction of the future of foldable smartphones. The findings of this Report are based on the results of Mintel’s exclusive research and will help describe consumer behaviour in a market that is mature but shows no signs of slowing down."
- Scott Stewart, Senior Technology and Media Analyst
This Report looks at the following areas:
- Some consumers are ambivalent to many smartphone features
- Foldable smartphones face an uphill battle
- Smartphone ownership is almost ubiquitous
- Apple and Samsung lead the market and have established strong loyalty
- Awareness, consideration and conversion are key focus areas for brands
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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