Smoking Cessation and E-cigarettes - UK - February 2015
“Vaping has become a lifestyle choice, whether by choice due to health or money-saving benefits, or from long-term use as a smoking cessation method. Changing legislation will help consumers understand how to use it as a smoking cessation method, which may impact long-term usage. The smoking cessation market could learn from the experiential and personalised shopping experience offered by many E-cigarette retailers, as well as focusing more on innovation to bring attention back to smoking cessation brands and products.”
Roshida Khanom, Senior Personal Care Analyst
This report covers the following issues:
- E-cigarettes; a lifestyle choice
- Expertise and personalisation drive shopping
- Big pharmas are slow to respond to E-cigarettes
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