“E-cigarettes are the latest threat to the beleaguered smoking cessation products’ market. Prior to the rapid arrival and use of e-cigarettes, the fast-following introduction by private label manufacturers of every new product innovation launched by national brands helped commoditize the market and erode dollar sales growth. Future innovation should focus on smaller, cheaper product offerings that position cessation products for sale in new distribution channels, such as convenience stores, where most cigarettes and e-cigarettes are sold.”
While established product forms within the market, such as patches, have lost some luster in the eyes of consumers, new forms such as mini-lozenges are breathing new life into the market and attracting great consumer interest. Despite these trends, growth is substantially hampered by the rapid release of look-alike products by private label manufacturers.
This report also explores the role e-cigarettes (not approved by the FDA as a smoking cessation device, but often used as such by consumers) have played in the market, and the impact of this new product category on the cessation product marketplace. This report explores the areas of the market that continue to grow and points out opportunities for and hindrances to further growth, including:
- Demographic, social, and political factors that drive market growth A segment-level opportunity analysis
- Retail channel strengths and weaknesses
- Marketing strategies and consumer receptiveness to different types of online communication.
This report also features analysis of Mintel’s exclusive consumer research, as well as the results of the Experian Marketing Services Simmons NHCS, covering topics such as smoker and quitter demographic profiles, difficulties encountered while quitting, attitudes toward existing smoking cessation product forms, factors that drive choice of one cessation product over another, and how race and Hispanic origin figure into use and attitudes.
This report covers smoking cessation products, which are defined as those products intended to assist and support smokers who are attempting to quit smoking. Included in this report are NRTs (nicotine replacement therapies), which deliver a measured dose of nicotine to a smoker that replaces the nicotine usually obtained from cigarettes.
These types of products help wean the smoker from the reliance upon nicotine by providing just enough nicotine in a user’s bloodstream to mitigate cigarette cravings. Sales data for smoking cessation gum, tablets, and patches are included. Other forms of smoking cessation products, such as filters and mouth sprays, are not included in the market size, as these products make up less than .01% of the category.
This report will also include a discussion of alternative methods consumers use to quit smoking, such as prescription drugs or treatments, which will not be included in the market size for this report. Additionally, any alternative methods that assist with smoking cessation will be discussed, such as acupuncture, vitamins, hard candy, or nonnicotine chewing gum.
Products with lower tobacco levels, such as smokeless tobacco and e-cigarettes, will be discussed as alternatives to smoking cessation products. However, these alternative products are not classified as smoking cessation products, and are therefore not included in the market size.