Smoothies and Shakes: Made to Order - US - July 2012
- Related Reports
- milk and dairy drinks
- July 2012
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Consumers have begun to look towards smoothies, as well as functional smoothies with health add-ins, to fulfill their better-for-you dietary needs and support their on-the-go lifestyle. These items are being consumed as snacks, meal replacements, beverages and desserts, giving the item a great deal of flexibility. The item can also be made with various bases and flavors, from healthy to indulgent, and additionally be tailored to consumers’ needs with add-ins.
This report explores smoothie and shake opportunities within the foodservice space by understanding the current marketplace, revealing competitive developments, uncovering marketing techniques and innovative technologies that restaurant operators can utilize, viewing snack trends on restaurant menus, and featuring consumer behavior and attitudes as they relate to foodservice options.
Among the topics covered in this report are:
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