Smoothies - UK - October 2011
“More should be done to market the portability of smoothies, being more easily transported than fresh fruit and veg and easier to consume while on the go. This would help to increase out-of-home consumption from the relatively low 41% of consumers who drink smoothies on the go.”
– Amy Lloyd, Food and Drink Analyst
Can health continue to deliver growth in the smoothies category?
How can brands expand out-of-home smoothie consumption?
How can smoothies support demand despite pressures on consumer budgets?
How can the market attract the older consumer?
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