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The taste vs health conundrum continues to challenge snack food brands in this dynamic and competitive market.

Pimwadee Aguilar, Associate Director Food & Drink - Thai Consumer

What's included

What's included

Table of contents

Table of contents

  1. Executive summary

    • Key trends

      • Global trends and how they are playing out in Thailand
      • Key trends impacting snacking in Thailand
    • Consumer Insights

      • Who are snackers?
      • [Graph] Thailand: snacking frequency by gender, August 2019
      • [Graph] Thailand: snacking frequency by age, August 2019
      • Why do consumers snack?
      • [Graph] Thailand: emotional and functional snacking drivers, August 2019
      • [Graph] Thailand: emotional drivers for snacking, by region, August 2019
      • What are consumers snacking on?
      • [Graph] Thailand: snack choices, August 2019
      • [Graph] Thailand: top five innovations consumers look for, August 2019
      • Snacking occasions
      • [Graph] Thailand: snack usage during different times of the day, August 2019
      • [Graph] Thailand: interest in meal-like snacks among consumers, by household income, August 2019
    • Market Application

      • New sensations for afternoon delights
      • [Graph] Thailand: "I want fun snacks that I can play with", August 2019
      • Better-for-you choices
      • Weight management and meal-like snacks
      • [Graph] Thailand: % of snack launches with selected negative claims, Oct 2016-Sept 2019
      • [Graph] Thailand: rising positive claims in snack launches, Oct 2016-Sep 2019
      • Elevated Convenience
      • Global innovations
    • Appendix

      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across Thailand. These trends are validated based on our proprietary and robust consumer data from our primary research. Our industry experts analyse the data and share recommendations to help you identify opportunities and make better decisions faster. You’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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