Snack, Nutrition and Performance Bars - Canada - June 2017
"The snack bars have experienced growth. This is undoubtedly spurred on by snacking’s growth and a heightened demand for flexible food options that can be eaten when and where people want. As consumers live in an age where they can carry the contents of their lives wherever they go, snack bars like smart phones offer portability and customization through the number of options offered. That said, the success of the category breeds competition and, as such, manufacturers need to continually innovate to consumers’ demands and also be aware of potential concerns they may have in order to address them with informed strategic decisions."
- Joel Gregoire, Senior Food & Drink Analyst
This report covers the following areas:
- Snacking’s popularity supports cross-category competition
- Sugar inhibits snack bars’ ‘better-for-you’ credentials
- Aging population can impede category growth
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