Snack, Nutrition and Performance Bars - US - February 2019
"Consumer interest in convenient food options and an effort to adopt healthier lifestyles have supported category growth. While the likely continuation of these trends is an advantage to bar players, the subsequent growth in other food and drink categories stepping in to meet these needs presents a challenge. Year-over-year gains in the category are predicted to slow. Bar makers and marketers will need to establish their unique selling points, and maintain accessible price points, in order to stand apart from the competition."
- Beth Bloom, Associate Director - Food & Drink
This Report looks at the following areas:
- Bars continue steady year-over-year growth, slowdown in sight
- Omnipresence of snacking can challenge snack categories
- Sugar content down across the board
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