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Snacking Consumption Habits - Brazil - February 2018

“Health issues are a great influencer among consumers, who demand more healthful options both during and between meals. However, due to the fierce competition between different snacks categories, in addition to products that offer health benefits, it is essential to develop innovative products in terms of composition, flavor, convenience, and value. Although the economic recession holds consumption of certain products back, it can also be seen as an opportunity for brands to encourage new habits, which can be maintained when the economic situation improves.”
– Marina Ferreira, Food and Drinks Specialist

This Report looks at the following areas:

  • Consumers concerned about sugar and salt content in snacks
  • Consumers are still not used to checking snacks’ nutritional table

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

          • Challenges
            • Consumers concerned about sugar and salt content in snacks
              • Consumers are still not used to checking snacks’ nutritional table
                • Opportunities
                  • Snacks have space to be perceived as a “healthy” option
                    • Larger distribution of gluten-/lactose-free products to meet demand
                      • Economic crisis can be an opportunity to boost snacks as a meal
                        • What we think
                        • The Market – What You Need to Know

                          • Inflation still impacts consumers’ purchasing power
                            • Incidence of hypertension, diabetes, and excess weight in Brazil
                            • Market Drivers

                              • Inflation still impacts consumers’ purchasing power
                                • Incidence of hypertension, diabetes, and excess weight in Brazil
                                  • Labels have to provide information about gluten, lactose, and allergenic ingredients
                                  • Key Players – What You Need to Know

                                    • Supporting good causes is one strategy to appeal to consumers
                                      • Investing in “Brazilianness” is an option for snacks
                                      • Marketing Campaigns and Actions

                                        • Supporting good causes is one strategy to appeal to consumers
                                          • Figure 1: #bakeamillion campaign
                                          • Figure 2: Kinder Natoons
                                        • Oreo launches subscription system to retain consumers
                                          • Figure 3: Oreo “Cookie Club” box
                                        • Popular foods for complete meals positioned for consumption anytime
                                        • Who’s Innovating?

                                          • Fruit snacks can stand out by experimenting with flavors
                                            • Figure 4: Launches of snacks by type in Latin America, from August 2017 to January 2018
                                          • Investing in “Brazilianness” is an option for snacks
                                            • Figure 5: Percentage of releases of snacks made with Brazilian ingredients*, Brazil, 2013-17
                                        • The Consumer – What You Need to Know

                                          • Both sweet and savory options are attractive as a snack
                                            • Chocolates and sweets can invest in sugar substitutes
                                              • Men consume more snacks before, during, and after exercising
                                                • Gluten- and lactose-free options appeal to consumers
                                                  • Students want snacks with more practical packaging
                                                  • Snack Consumption

                                                    • Both sweet and savory options are attractive snacks
                                                      • Figure 6: Snacks consumption – Brazil, November 2017
                                                    • Yogurt can appeal to women by offering benefits such as stress relief
                                                      • Figure 7: Attitudes toward snacking, by selected sentence and gender, Brazil, November 2017
                                                    • Drinkable snacks appeal to AB consumers
                                                      • Figure 8: Consumption of smoothies/dairy drinks, by socioeconomic group, Brazil, November 2017
                                                  • Snacks Perceptions

                                                    • Yogurt and cereal bars have similar positioning
                                                      • Figure 9: Correspondence analysis, snacks, November 2017
                                                    • Opportunity for salty snacks with natural ingredients
                                                      • Brands of chocolates and sweets can invest in sugar substitutes
                                                      • Snacking Occasions

                                                        • Savory biscuits are preferred when consumers feel hungry
                                                          • Figure 10: Snacking occasions, Brazil, November 2017
                                                        • Meat snacks are a snack option while working/studying
                                                          • Figure 11: Snacking occasions, Brazil, November 2017
                                                        • Men consume more snacks before, during, and after exercising
                                                          • Figure 12: Snacking occasions, by gender, Brazil, November 2017
                                                      • Attitudes toward Snacking

                                                        • Gluten- and lactose-free snacks appeal to consumers
                                                          • Figure 13: Attitudes toward snacking, Brazil, November 2017
                                                        • Small-sized sweet biscuits can help consumers satisfy their desire
                                                          • Figure 14: Attitudes toward snacking, Brazil, November 2017
                                                        • Those aged 35-44 may be replacing meals with snacks to save money
                                                          • Figure 15: Repertoire of snack items consumed, by age, Brazil, November 2017
                                                      • Opinions toward Snacking

                                                        • There is space to improve the image of meat snacks
                                                          • Figure 16: Opinions toward snacking, Brazil, November 2017
                                                        • Snacks are light dinner option for AB consumers
                                                          • Figure 17: Opinions toward snacking, by socioeconomic group, Brazil, November 2017
                                                        • Students want snacks with more practical packaging
                                                          • Figure 18: Opinions toward snacking, by occupation, Brazil, November 2017
                                                      • Appendix – Abbreviations

                                                        • Abbreviations
                                                        • Appendix – Correspondence Analysis

                                                          • Methodology
                                                            • Figure 19: Correspondence analysis, snacks, November 2017
                                                            • Figure 20: Snacks perception, Brazil, November 2017

                                                        Snacking Consumption Habits - Brazil - February 2018

                                                        US $3,995.00 (Excl.Tax)