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Description

Description

“The snack category has been driven to focus on healthy options, whether through legal regulations or consumer demand. It is important, however, to keep in mind that one of its primary functions is to be convenient, thus it is essential to think about formats that offer convenience and quick consumption anywhere. Brazilians consume various foods and drinks as a snack, which means several categories could gain space by developing formats that facilitate this type of consumption.”

– Ana Paula Gilsogamo, Food and Drink Senior Analyst

This Report looks at the following areas: 

  • The category has the challenge of increasing snacking frequency 
  • Legal restrictions drive the category towards healthy options

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Definition
      • Executive Summary

          • Challenges
            • The category has the challenge of increasing snacking frequency
              • Figure 1: Snacking frequency – Brazil, December 2019
            • Legal restrictions drive the category towards healthy options
              • Opportunities
                • There is space to combine healthy attributes and premium perception
                  • Convenient packaging can boost consumption of segments not positioned as a snack
                    • Figure 2: Snacks consumption – Brazil, December 2019
                  • Snacks that require refrigeration can invest in long-lasting options
                    • Indulgent and exclusive flavors appeal to Generation Z
                      • What we think
                      • Market Drivers

                        • Anvisa set to ban trans fats by 2023
                          • New rules on nutritional labeling should impact the market
                            • Growing obesity affects Brazilians’ health
                              • Lack of time affects Brazilians’ physical and mental health
                              • Key Players – What You Need to Know

                                • Brands invest in healthy options
                                  • Organic snacks have space to grow linked to healthy perception
                                    • Snickers “Hungerithm” generates a 67% increase in sales
                                    • Marketing Campaigns and Actions

                                      • Nestlé launches organic chocolate range
                                        • Figure 3: Nestlé Essentia – options with 55% and 70% cocoa retailed in 10 units of 60g
                                      • Wickbold launches 100% whole-grain cookies
                                        • Figure 4: Wickbold 100% Wholegrain Cookies
                                      • Kopenhagen launches Soul Good chocolates focused on healthy options
                                        • Figure 5: Kopenhagen Soul Good 70% Cocoa Tablet and Cat Tongue
                                      • Flormel creates boxes aimed at consumers with dietary restrictions
                                        • Figure 6: Flormel Lac Zero Box
                                      • Cheetos bring customers to a party at Anitta’s house
                                        • Figure 7: Cheetos campaign with Anitta
                                      • Hersheys launches ‘HerShe’ campaign to promote female artists
                                        • Figure 8: #HerSheGallery
                                    • Who’s Innovating?

                                      • Organic snacks have space to grow, linked to healthy perception
                                        • Figure 9: Launches of organic snacks – top 4 countries and Brazil, Jan 2017-Dec 2019
                                      • Private labels have space to invest in the snacks category
                                        • Figure 10: Launches of snacks, branded products vs private labels – Brazil and total, Jan 2017-Dec 2019
                                        • Figure 11: Amazon Go ready-to-eat products
                                    • Case Studies

                                      • Snickers “Hungerithm” results in a 67% increase in sales
                                        • Figure 12: Hungerthim
                                        • Figure 13: Hungerthim
                                      • Foodstirs invests in small-sized ready-to-eat bakery products with healthy claims
                                      • The Consumer – What You Need to Know

                                        • There is space for fresh fruit and vegetables to invest in ready-to-eat formats
                                          • Natural ingredients can boost the healthy and premium appeal
                                            • Sweet spreads and salty snacks can use ingredients from a specific origin to gain premium perception
                                              • Sweet cereal bars can highlight their natural ingredients
                                                • Category can invest in healthy options for kids
                                                • Snacks Consumption and Snacking Frequency

                                                  • The category has the challenge of increasing snacking frequency
                                                    • Figure 14: Snacking frequency – Brazil, December 2019
                                                    • Figure 15: &Joy perfect mix range
                                                  • Bread, spreads and ingredients for sandwiches can boost consumption as a snack
                                                    • Figure 16: Snacks consumption – Brazil, December 2019
                                                  • There is space for fresh fruit and vegetables to invest in ready-to-eat formats
                                                  • Healthy snack attributes

                                                    • Natural ingredients can boost the healthy and premium appeal
                                                      • Figure 17: Healthy snack attributes – Brazil, December 2019
                                                    • Women are more likely to consider low carb snacks healthy
                                                      • Figure 18: Healthy snack attributes, by gender – Brazil, December 2019
                                                    • Consumers in the South-East region are more likely to consider low-fat snacks healthy
                                                      • Figure 19: Healthy snack attributes, by region – Brazil, December 2019
                                                  • Premium/gourmet snack attributes

                                                    • Sweet spreads and salty snacks can use ingredients from a specific origin to gain premium perception
                                                      • Figure 20: Premium/gourmet snack attributes – Brazil, December 2019
                                                    • Attractive packaging and unique ingredients add premium perception to snacks
                                                      • Figure 21: Premium/gourmet snack attributes, by age groups – Brazil, December 2019
                                                    • Women are more likely to consider handmade snacks premium
                                                      • Figure 22: Premium/gourmet snack attributes, by gender – Brazil, December 2019
                                                  • Snacking behaviors

                                                    • Snacks that require refrigeration can invest in long-lasting options
                                                      • Figure 23: Snacking behaviors – Brazil, December 2019
                                                    • Sweet cereal bars can highlight their natural ingredients
                                                      • Figure 24: Snacking behaviors, by consumers of sweet cereal bars – Brazil, December 2019
                                                    • Combining low content of fat, sugar, salt and calories can boost consumption among women aged 55+
                                                      • Figure 25: Snacking behaviors, by gender and age groups – Brazil, December 2019
                                                  • Snacking attitudes

                                                    • Meat snacks can invest in healthy claims
                                                      • Figure 26: Snacking attitudes, by consumption of savory snacks – Brazil, December 2019
                                                      • Figure 27: Wilde chicken chips
                                                    • Indulgent and exclusive flavors appeal to Generation Z
                                                      • Figure 28: Snacking attitudes, by generation – Brazil, December 2019
                                                      • Figure 29: KitKat Chocolatory exclusive products
                                                    • Category can invest in healthy options for kids
                                                      • Figure 30: Healthy snack attributes, by children’s age – Brazil, December 2019
                                                  • Appendix – Abbreviations

                                                    • Abbreviations

                                                    About the report

                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                    • The Consumer

                                                      What They Want. Why They Want It.

                                                    • The Competitors

                                                      Who’s Winning. How To Stay Ahead.

                                                    • The Market

                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                    • The Innovations

                                                      New Ideas. New Products. New Potential.

                                                    • The Opportunities

                                                      Where The White Space Is. How To Make It Yours.

                                                    • The Trends

                                                      What’s Shaping Demand – Today And Tomorrow.

                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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