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Description

Description

"Americans love to snack, with increased usage being driven consumers’ busy schedules, interest in health, and eating on-the-go. This represents a robust opportunity for operators to cater to this eating occasion by offering craveable, affordable, and portable options. LSR (limited-service restaurant) operators are in an excellent position to capitalize on consumer interest in better-for-you options that have functional benefits and are meal replacements. FSR (full-service restaurant) operators should capitalize on interest in bar menus/specials and shareable items to boost incremental sales outside of traditional mealtimes."
- Hannah Spencer, Foodservice Analyst

This report looks at the following areas:

  • MTO remains a low proportion of consumers’ overall snacks
  • Consumers visiting retailers more often for MTO snacks

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • MTO remains a low proportion of consumers’ overall snacks
              • Figure 1: Total snacking frequency, January 2015 and November 2018
            • Consumers visiting retailers more often for MTO snacks
              • Figure 2: Foodservice snacking purchase location in last three months, March 2017 and November 2018
            • The opportunities
              • MTO snack purchasing is up
                • Figure 3: MTO snack consumption over the past three months, March 2017 and November 2018
              • iGens love MTO snacks
                • Figure 4: Foodservice snacking purchase location in last three months, by generation, November 2018
              • Filling and healthy MTO snacks appeal to consumers
                • Figure 5: Desired snacking attributes by daypart – Net: Any occasion, November 2018
              • What it means
              • The Market – What You Need to Know

                • Snacking frequency continues to rise
                  • Consumers have more options for MTO snacks than ever before
                    • Generational shares are shifting
                    • Market Perspective

                      • Convenience stores focus on freshness
                        • Figure 6: Total US sales and fan chart of c-store foodservice sales, at current prices, 2012-22
                      • Supermarkets invest in foodservice snack options
                      • Market Factors

                        • Americans are snacking more often
                          • Figure 7: Total snacking frequency, January 2015 and November 2018
                        • iGens become increasingly important snackers for operators
                          • Figure 8: Population, by generation, 2013-23
                      • Key Players – What You Need to Know

                        • QSRs and casual dining restaurants roll out snack menus
                          • Snack shops adapt to the decline of the mall food court
                            • Fast casuals launch happy hour menus
                            • What’s Working?

                              • QSR chains add snack options to menus
                                • Casual dining restaurant menus innovate with small plates
                                • What’s Struggling?

                                  • Mall closings put snack shops at risk
                                  • What’s Next?

                                    • Fast casuals become happy hour destinations
                                    • The Consumer – What You Need to Know

                                      • MTO snacking is increasing, but remains a low proportion of consumers’ overall snack consumption
                                        • Consumers visit a variety of locations for MTO snacks
                                          • Parents are important MTO snack customers
                                            • Healthy means different things across generations of snackers
                                            • Foodservice Snacking Purchase Locations

                                              • Fast food restaurants remain most visited for snacking occasions
                                                  • Figure 9: Foodservice snacking purchase location in last three months, March 2017 and November 2018
                                                • iGens love MTO snacks
                                                  • Figure 10: Foodservice snacking purchase location in last three months, by generation – Nets, November 2018
                                                  • Figure 11: LSR foodservice snacking purchase location in last three months, by generation, November 2018
                                                  • Figure 12: Retail foodservice snacking purchase location in last three months, by generation, November 2018
                                                • Parents are top foodservice snackers
                                                  • Figure 13: Foodservice snacking purchase location in last three months, by parental status, November 2018
                                                  • Figure 14: Famous Dave's of America’s email “Sunday Funday with All Day Happy Hour!”
                                                  • Figure 15: LSR foodservice snacking purchase location in last three months, by parental status, November 2018
                                              • Foodservice Snacking Frequency

                                                • MTO remains a low proportion of consumers’ overall snacks
                                                  • Figure 16: Foodservice snacking frequency, November 2018
                                                • Dads are frequent purchasers of MTO snacks
                                                  • Figure 17: Foodservice snacking frequency, by parental status, November 2018
                                              • Snacking Attributes by Occasion

                                                • Foodservice snackers are doing so more often throughout the day
                                                  • Figure 18: Snacking occasions – Net: Any snacking and foodservice snacking, November 2018
                                                  • Figure 19: Desired snacking attributes by daypart – Net: Any occasion, November 2018
                                                  • Figure 20: Restaurant behaviors, by generation, October 2018
                                                • Foodservice snackers seek different attributes throughout the day
                                                  • Figure 21: Correspondence analysis – Snack attributes by occasion, November 2018
                                                  • Figure 22: Snack attributes, by occasion, November 2018
                                                  • Figure 23: Starbucks August 2018 Happy Hour promotion
                                                  • Figure 24: Domino's: Your Late Night Snack Buddy
                                              • Foodservice Snack Motivators

                                                • Foodservice snackers see snacking as a way to relax
                                                  • Figure 25: Snack motivators – Net: Any snacking and any foodservice snacking, November 2018
                                                  • Figure 26: Chick-fil-A email, “Enjoy a Midweek Snack TODAY Only!”
                                                • Frequent snackers are more motivated by health
                                                  • Figure 27: Snack motivators, by net – Frequent and infrequent foodservice snackers, November 2018
                                                  • Figure 28: Sweetgreen email, “Snack Game Strong”
                                              • Foodservice Snacking Behaviors

                                                • Four in 10 consumers typically purchase a beverage with their snack
                                                  • Figure 29: Foodservice snacking behavior statement agreement, November 2018
                                                • Half of frequent snackers do so in transit
                                                  • Figure 30: Foodservice snacking behavior statement agreement, by frequent versus infrequent snackers, November 2018
                                                • Household income plays a key role in snack habits
                                                  • Figure 31: Foodservice snacking behavior statement agreement, by household income, November 2018
                                              • Healthy Snack Attributes

                                                • High-protein snacks are of interest to health-conscious consumers
                                                  • Figure 32: Healthy snack attributes – Net: Any rank, November 2018
                                                • Baby Boomers want high-fiber and low-fat snacks
                                                  • Figure 33: Healthy snack attributes – Net: Any rank, by generation, November 2018
                                              • Appendix – Data Sources and Abbreviations

                                                • Data sources
                                                  • Consumer survey data
                                                    • Consumer qualitative research
                                                      • Abbreviations and terms
                                                        • Abbreviations
                                                        • Appendix – The Consumer

                                                          • Correspondence Analysis Methodology

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