Snacking Preferences of the Black Consumer - US - September 2012
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According to the U.S. Census Bureau, the Black population is expected to surpass 43 million by 2017, an 11% increase from 2007. Currently at $1 trillion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are an increasingly influential consumer group, with a higher-than-average consumption of a variety of snack foods. Although there is much discussion about healthy eating, Black consumers—like all consumers—have been slow in making those changes in their eating habits. Marketers will need to maintain a careful balance between offering the types of snack food most enjoyed by Black consumers and promoting healthy alternatives.
This report covers Blacks’ attitudes and consumption patterns with regard to all major categories of snack foods. It takes a close look at how their choices and behaviors are affected by age, gender, income, and other factors. Discussions and examples of trends and opportunities for marketers, including the role of major retail channels, are provided.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.