Snacking Preferences of the Hispanic Consumer - US - October 2012
“When it comes to snacking, like most consumers, Hispanics are looking for comfort—they want their favorite flavor from a brand they trust. Initiating new flavors and products will require some advanced familiarization in the marketplace. One avenue to do that may be through kids. Hispanic families are highly likely to buy snacks based on their child’s favorite flavors and kids may be less set in their ways and more willing to try something different.”
– Adam Jacobson, Multicultural Analyst
Some questions answered in this report include:
- What factors are most important to Hispanic consumers when purchasing snacks?
- What snack flavors are Hispanic consumers most likely to purchase?
- Which segment of Hispanic consumers will be important to snack food manufacturers?
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