Snowsports - UK - May 2012
“The physically energetic/high-tempo or challenge aspects are important drivers, but secondary to the ‘softer’, emotional/spiritual experience of a landscape transformed by snow. Emphasising the latter theme is the key to maintaining and growing mainstream appeal. Offering a greater contrast of snowsports and other activities can also attract new customers to the market.”
– John Worthington, Senior Analyst
Some questions answered in this report include:
- How can snowsports holidays be ‘mainstreamed’?
- Can snowsports attract a broader popular demographic?
- Half of consumers say they prefer to go on a more relaxing holiday. How can snowsports operators respond to this?
- What is the future role of the tour operator/agent?
- Should operators develop more flexible duration packages?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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