Soap and Bath Products – Indian Consumer – 2019
What you need to know
Rise in income and awareness
India is one strong growth market for soap and bath products. Rising disposable incomes, coupled with growing awareness around personal hygiene, have contributed towards this. Moreover, affordability is further helping drive penetration.
Natural is big
Globally, natural soap, bath and shower products are most active in APAC. In fact, botanical/herbal claims are the topmost in APAC, including India. In India, 63% of new launches carried a botanical/herbal claim (2014-18).
The focus on plastic pollution, ethical sourcing and looming water scarcity will play a major role. Going forward, sustainability will dictate product usage, formulation and packaging.
Highlight superior benefits of shower products in a market dominated by bar soaps. Communicate suitability of shower products for bucket water bathing as well.
Minu Srivastava, Consumer Research Analyst, India
- Key drivers
- Global trends and how they are playing out in India
- Bathing habits and products
- Bar soap vs shower gels
- Who's innovating
- Global innovators
MINTEL INDIAN CONSUMER – OTHER REPORTS AVAILABLE
What you get
This consumer report will tell you how major trends are affecting India and hone in on the regional differences, from socio-economic groups to demographics such as age, gender and household composition.
Mintel Indian Consumer provides a range of market information, explaining the key drivers behind the market and how global trends impact the Indian landscape.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues in the Indian market.
Mintel Indian Consumer provides key innovation insights from brands and manufacturers, and explores opportunities to learn both from the Indian market and abroad, as well as insight into what will resonate with consumers.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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