Soap and Bath Products – Indian Consumer – 2019
US $2,495.00 (Excl.Tax)Excl. Tax Buy Now
Rise in income and awareness
India is one strong growth market for soap and bath products. Rising disposable incomes, coupled with growing awareness around personal hygiene, have contributed towards this. Moreover, affordability is further helping drive penetration.
Natural is big
Globally, natural soap, bath and shower products are most active in APAC. In fact, botanical/herbal claims are the topmost in APAC, including India. In India, 63% of new launches carried a botanical/herbal claim (2014-18).
The focus on plastic pollution, ethical sourcing and looming water scarcity will play a major role. Going forward, sustainability will dictate product usage, formulation and packaging.
Highlight superior benefits of shower products in a market dominated by bar soaps. Communicate suitability of shower products for bucket water bathing as well.
Nidhi Sinha, Head of Content - India Consumer
This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:
What They Want. Why They Want It.
New Ideas. New Products. New Potential.
What’s Shaping Demand – Today And Tomorrow.
Where The White Space Is. How To Make It Yours.