Soap and Shower Market - Global Annual Review - 2016
The global soap, bath and shower market was sluggish in 2015. The growth picture was stymied by stagnating emerging market economies. Four of the five fastest-growing markets, India, Vietnam, Indonesia and China have among the lowest per capita spending. Brands have been looking to these countries to compensate for an even gloomier picture in mature markets, but transitioning consumers from “entry level” bar soaps to higher margin products will take longer than thought several years ago.
The highest spending markets like the US, and Western Europe tend to have the worst growth prospects. Innovation is incremental and for that reason, plays a larger role in fighting contraction than driving growth.
Brazil’s economic troubles have slowed consumer spending in the category. However, Brazil will likely remain one of the world’s fastest growing soap markets because consumers spend an unusually high percentage of disposable income on beauty and personal care products, making this a fairly recession-proof category.
What you get
This report will help you evaluate every aspect of your current market, including an extensive market overview and a focus on the big stories – and interesting product launches – we followed.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.