Soap, Bath and Shower - China - February 2016
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- beauty, personal goods and toiletries
- February 2016
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“The stress of modern living and concerns over pollution mean that consumers in China are craving natural products. Companies offering premium natural products should appeal to women, who are still the key consumer group in this market. As well as natural ingredients, products that can offer additional skincare benefits can help convince people to trade up.
Premium ingredients come at a cost. But for companies who are concerned about the bottom line when investing in eco-friendly or added-value products, the good news is that one in three consumers is prepared to be charged a premium for the sake of saving the environment.”
– Wenwen Chen, Senior beauty and personal care analyst
This report looks at the following areas:
China’s cooling economy has made shoppers more prudent when it comes to everyday spending. The body wash market was directly affected by consumers’ tightening grocery budgets and demonstrated slower growth.
Looking ahead, growth will remain slow, and is likely to be driven by consumers trading up, rather than an increase in volume sales. Products with more natural ingredients and skincare benefits have sales potential, and will be the best way of convincing shoppers to trade up to premium products.
Shower products included in this report:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.