Soap, Bath and Shower Products - Brazil - July 2013
“The soap market is an example of a mature market that has found space for more extensive growth via greater value-added products, such as liquid soap. Tapping into the sophistication of the category, soap, bath, and shower products that offer new benefits or have functional claims are becoming increasingly popular in the Brazilian market.”
– Iris Ramirez, Beauty and Personal Care Senior Analyst
This report will answer the following questions:
- What are the existing opportunities to boost the growth of an already mature market?
- How is it possible to increase market profitability by segmenting usage and functional claims?
- What are the challenges faced by different purchasing channels?
- How can companies compete in a market dominated by large global companies?
- What are the barriers and possible alternatives for products in different price brackets?
- What are the most sought-after claims by consumers and by different demographic profiles?
- What are the trends and innovations in soap, bath, and shower products in Brazil and in the world?
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