Soap, Bath and Shower Products - US - February 2018
"The soap, bath, and shower products market continues to experience slow, yet steady growth, benefiting from strong liquid body wash sales that are compensating for struggles in the bar soap segment. The inclusion of premium and therapeutic benefits has also helped boost sales of liquid body wash and bath products. Looking ahead, product launches centered on convenience and personalization may help accelerate growth."
- Olivia Guinaugh, Home & Personal Care Analyst
This Report looks at the following areas:
- Liquid options cannibalize bar soap sales
- Hand sanitizers see largest sales drop
- Older men express below-average interest in anything beyond the basics
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