Soap, Bath and Shower Products - US - October 2009
While the Soap, Bath and Shower segment was not as negatively affected as other segments in the personal care aisle, this market still posted lackluster growth in 2008 and 2009, in part due to a lack of innovation that would entice consumers to purchase new and different products rather than the usual staples.
This report examines the following market topics:
The potential bold new idea that P&G is contemplating in order to boost sales
How one product by Beiersdorf has changed the landscape of the body wash segment
How consumer research has highlighted the differences among ethnic groups and where they choose to shop
In what way the poor economy is emboldening manufacturers and how they deal with advertising and marketing agencies
The manner in which what is now considered a classic bar soap burst onto the scene
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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