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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Largest and fastest and slowest-growing soap, bath and shower markets, 2015
      • Figure 2: Soap, bath and shower markets by per capita spending, 2014-15
      • Figure 3: Global launches of soap, bath & shower products, % by top claims, 2013 - 15
  2. The Big Stories

      • The year of the baby soap
        • Figure 4: Growth in global baby soap launches, 2011 & 2015
        • Figure 5: US, parents’ interest in a greater variety of natural baby personal care products, January 2015
      • Microbead phase-out changes the market
        • Figure 6: Global launches of exfoliating shower products with plastic microbeads, 2013 - 2015*
        • Figure 7: Global launches of exfoliating body washes containing microbeads by region, 2015
        • Figure 8: US, % of exfoliating shower product launches by quarter, 2014 – 2015
      • New suppliers respond to the bans
        • Soap becomes a catalyst for cause-marketing
          • Figure 9: US, consumer attitudes towards company practices, by age, January 2014
      • Notable Products of the Past Year

          • Notable products of 2015
          • Looking to the Future

              • In a globalizing market, local ingredients could add value
                  • Figure 10: Global launches of Ayurvedic soaps, 2015
                • Waterless hygiene will grow as water scarcity worsens
                    • Figure 11: Europe’s top 5 markets, interest in waterless bathing products, 2015
                  • To maintain growth, brands will need to innovate for the elderly
                    • Figure 12: US, consumer’s interest in product format usage, % by age, November, 2014
                    • Figure 13: US, interest in soap benefits by age, November 2014
                    • Figure 14: Global launches of anti-ageing soaps, % launches by region, 2015
                • The Analyst’s View

                  This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

                  • Market

                    Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

                  • Consumer

                    Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

                  • Brand/Company

                    Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

                  • Data

                    Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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