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Soap & Shower - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

      • Figure 1: Largest and fastest and slowest-growing soap, bath and shower markets, 2015
      • Figure 2: Soap, bath and shower markets by per capita spending, 2014-15
      • Figure 3: Global launches of soap, bath & shower products, % by top claims, 2013 - 15
  2. The Big Stories

      • The year of the baby soap
        • Figure 4: Growth in global baby soap launches, 2011 & 2015
        • Figure 5: US, parents’ interest in a greater variety of natural baby personal care products, January 2015
      • Microbead phase-out changes the market
        • Figure 6: Global launches of exfoliating shower products with plastic microbeads, 2013 - 2015*
        • Figure 7: Global launches of exfoliating body washes containing microbeads by region, 2015
        • Figure 8: US, % of exfoliating shower product launches by quarter, 2014 – 2015
      • New suppliers respond to the bans
        • Soap becomes a catalyst for cause-marketing
          • Figure 9: US, consumer attitudes towards company practices, by age, January 2014
      • Notable Products of the Past Year

          • Notable products of 2015
          • Looking to the Future

              • In a globalizing market, local ingredients could add value
                  • Figure 10: Global launches of Ayurvedic soaps, 2015
                • Waterless hygiene will grow as water scarcity worsens
                    • Figure 11: Europe’s top 5 markets, interest in waterless bathing products, 2015
                  • To maintain growth, brands will need to innovate for the elderly
                    • Figure 12: US, consumer’s interest in product format usage, % by age, November, 2014
                    • Figure 13: US, interest in soap benefits by age, November 2014
                    • Figure 14: Global launches of anti-ageing soaps, % launches by region, 2015
                • The Analyst’s View

                  Soap & Shower - Global Annual Review - 2016

                  US $1,995.00 (Excl.Tax)