Social and Media Networks - China - May 2014
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“In China, internet penetration was 46% at the end of 2013.The population accessing the internet using mobile phones was approximately 500 million, accounting for 81% of total internet users. The sheer size of China’s internet and mobile population and growth potential provide the foundation for social and media networks to mushroom in China."
– Can Huang, Senior Research Analyst
Some questions answered in this report include:
For this report, social and media networks primarily refer to platforms (websites or apps) for social networking activities online. Based on the end purposes and functionalities, these websites and apps can be split into two types of networks in this report.
Mintel defines social networks as any networks which have person-to-person interaction at the heart of their offering. Some major social network sites in China are:
Media networks are networks that facilitate person-to-person communication either through the sharing of media, or with a thematic focus on media (such as books, films or games). Some major media network sites in China are:
Social networking platforms which cannot be accessed within mainland China officially, such as Facebook, YouTube, Google+ and Twitter, are not included in the main discussions and market data, but may be mentioned to provide contextual or comparative information.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.