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Social and Media Networks - UK - May 2019

“Consumer usage of social networks remains high despite recent issues regarding the exposure of user data. Whilst data protection is of importance to them, people are more concerned about addiction to social platforms and what impact these services can have on their mental health.”
– Zach Emmanuel, Consumer Technology Analyst

This Report will cover the following areas:

  • Private communication will be key to the future of social networks
  • Social networks can be more proactive in dealing with mental health concerns

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Social networks
          • Media networks
          • Executive Summary

              • The market
                • Social media remains the most prominent smartphone activity
                  • Data protection issues could drive lower social media usage
                    • Social media companies could also be hit with massive fines
                      • Companies and brands
                        • Facebook announces FB5 redesign with a focus on groups
                          • Crackdown on dangerous pranks and challenges
                            • Twitter starts beta program with new coloured bubble design
                              • Because of You campaign spreads positivity
                                • The consumer
                                  • Facebook usage drops but still dominates
                                    • Figure 1: Consumer usage of social media platforms in the last three months (Top Five) 2017-19
                                  • Consumers still most likely to use Facebook every day
                                    • Figure 2: Daily social media use by brand, April 2019
                                  • Smartphone social media usage grows
                                    • Figure 3: Devices used to access social media, March 2019
                                  • Photos still dominate social media uploads
                                    • Figure 4: Most shared social media content, March 2019
                                  • Over four in 10 consumers use social media for messaging
                                    • Figure 5: Motivations to use social networks, March 2019
                                  • Vast majority think social media can negatively affect mental health
                                    • Around half of social networkers cut down usage in the last year
                                      • Figure 6: Attempts to reduce social media usage and its impact on mental health, March 2019
                                    • What we think
                                    • Issues and Insights

                                      • Private communication will be key to the future of social networks
                                        • The facts
                                          • The implications
                                            • Social networks can be more proactive in dealing with mental health concerns
                                              • The facts
                                                • The implications
                                                • The Market – What You Need to Know

                                                  • Social media remains the most prominent smartphone activity
                                                    • Data protection issues could drive lower social media usage
                                                      • Social media companies could be hit with massive fines
                                                        • Social networks battle against criminal content
                                                        • Market Drivers

                                                          • Social media remains the most prominent smartphone activity
                                                            • Figure 7: Top five smartphone activities, March 2019
                                                          • Data protection issues could drive lower social media usage
                                                            • Social media companies could also be hit with massive fines
                                                              • Mental health concerns could also affect market
                                                                • Social networks battle against criminal content
                                                                  • ICO plans to crack down on Snapchat and Facebook’s attempts to retain users
                                                                  • Companies and Brands – What You Need to Know

                                                                    • Facebook announces FB5 redesign with a focus on groups
                                                                      • Crackdown on dangerous pranks and challenges
                                                                        • Twitter starts beta program with new coloured bubble design
                                                                          • Because of You campaign spreads positivity
                                                                          • Major Players – Facebook, Inc

                                                                            • Background
                                                                              • Figure 8: Facebook Daily and monthly active users, 2013-19
                                                                            • User data exposed in range of incidents
                                                                              • September 2018 – Cyberattack affects 30 million
                                                                                • December 2018 – API bug and data sharing with company partners
                                                                                  • March 2019 – Bug reveals passwords internally
                                                                                    • Potential fallout
                                                                                      • Facebook considers cross messaging between social platforms
                                                                                        • Exploring cryptocurrency
                                                                                          • Facebook announces FB5 redesign with a focus on groups
                                                                                            • Instagram adds ecommerce app features
                                                                                            • Major Players – YouTube

                                                                                              • Background
                                                                                                • Figure 9: YouTube monthly users, 2017-19
                                                                                              • YouTube trials back-to-back ads
                                                                                                • YouTube Premium comes to the UK
                                                                                                  • Crackdown on dangerous pranks and challenges
                                                                                                  • Major Players – Twitter

                                                                                                    • Background
                                                                                                      • Figure 10: Twitter monthly active users, 2017-18
                                                                                                    • Twitter deletes 70 million fake accounts after US election concerns
                                                                                                      • Twitter starts beta program with new coloured bubble design
                                                                                                        • Android users have protected tweets exposed between 2014 and 2019
                                                                                                          • Twitter acquires anti-bullying firm Smyte
                                                                                                          • Major Players – Snapchat

                                                                                                            • Background
                                                                                                              • Daily Snapchat users drop during 2018 but return in Q1 2019
                                                                                                                • Figure 11: Snapchat daily active users, 2017-18
                                                                                                              • Because of You campaign promotes positivity
                                                                                                                • Visual search with Amazon purchasing adds to m-commerce proposition
                                                                                                                • The Consumer – What You Need to Know

                                                                                                                  • Facebook usage drops but still dominates
                                                                                                                    • Smartphone social media usage grows
                                                                                                                      • Photos still dominate social media uploads
                                                                                                                        • Over four in 10 consumers use social media for messaging
                                                                                                                          • Vast majority think social media can negatively affect mental health
                                                                                                                            • Around half of social networkers cut down usage in last year
                                                                                                                            • Social Platforms Used

                                                                                                                              • Facebook usage drops but still dominates
                                                                                                                                • Figure 12: Consumer usage of social media platforms in the last three months, March 2019
                                                                                                                                • Figure 13: Consumer usage of social media platforms in the last three months (Top Five), 2017-19
                                                                                                                              • As Facebook is falling, Instagram is rising
                                                                                                                                • Figure 14: Consumer usage of Instagram in the last three months, 2015-19
                                                                                                                              • YouTube usage continues to be driven by younger generations
                                                                                                                                • Figure 15: Consumer usage of social networks in the last three months, by generation (top five), March 2019
                                                                                                                              • Google+ shuts down after minimal market impact
                                                                                                                              • Frequency of Social Media Visits

                                                                                                                                • Consumers still most likely to use Facebook every day
                                                                                                                                  • Figure 16: Frequency of social network usage, March 2019
                                                                                                                                • YouTube again the focus for younger generations
                                                                                                                                  • Instagram daily usage edges closer to Facebook
                                                                                                                                    • Figure 17: Daily social media usage by brand, 2017-19
                                                                                                                                • Social Media Access Points

                                                                                                                                  • Smartphone social media usage grows
                                                                                                                                    • Figure 18: Devices used to access social media, 2018-19
                                                                                                                                  • Under-40s show near-universal smartphone access
                                                                                                                                    • Figure 19: Usage of smartphones to access social media, March 2019
                                                                                                                                  • Nearly half rank smartphones as favourite social media device
                                                                                                                                    • Figure 20: Preferred device for accessing social media, 2018-19
                                                                                                                                • Type of Content Shared and Reasons for Using Social Media

                                                                                                                                  • Photos still dominate social media uploads
                                                                                                                                    • Figure 21: Most shared social media content, March 2019
                                                                                                                                    • Figure 22: Most shared social media content, 2018-19
                                                                                                                                  • Over four in 10 consumers use social media for messaging
                                                                                                                                    • Figure 23: Motivations to use social networks, March 2019
                                                                                                                                  • Snapchat users most likely to use social media for messaging
                                                                                                                                    • Figure 24: Top five motivations to use social networks, by social platforms used in the last three months (Top Five networks), March 2019
                                                                                                                                • Attitudes Towards Social Media

                                                                                                                                  • Vast majority think social networks can negatively affect mental health
                                                                                                                                    • Around half of social networkers cut down usage in last year
                                                                                                                                        • Figure 25: Attempts to reduce social media usage and its impact on mental health, March 2019
                                                                                                                                      • Minority interest in combining social networks into one app
                                                                                                                                        • Figure 26: Interest in a universal social media app, March 2019
                                                                                                                                      • A quarter interested in social media from smart speakers
                                                                                                                                        • Figure 27: Interest in social media through smart speakers, March 2019
                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Abbreviations
                                                                                                                                          • Consumer research methodology

                                                                                                                                          Social and Media Networks - UK - May 2019

                                                                                                                                          US $2,552.20 (Excl.Tax)