Social Dynamics of 18-24-year-olds - US - November 2011
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In many ways the social dynamics of 18-24 year-olds represents the future for marketers. As brands rely more on social media and other online and mobile communication platforms to reach current and potential customers, they increasingly enter the social worlds of young adults who have come to rely on the internet and mobile technology to communicate in new ways. As such, the study of social dynamics within the 18-24 year-old segment is also an examination of how communications are evolving and what the future holds for advertisers, product developers and other strategists.
In order to provide insight that can be used to appeal to 18-24s and positioning for the future of digital communication, Mintel addresses the following questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.