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Social Media & Content – Indian Consumer – 2018

Go the social media route to connect with consumers. Create intelligent subscriptions-based content for new age digital consumers.

Nidhi Sinha, Head of Content - India Consumer

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how are they playing out in India

CONSUMER INSIGHTS

  • Online video streaming
  • Digital advertisement
  • Social media-led awareness

MARKET APPLICATIONS

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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Table of contents

  1. EXECUTIVE SUMMARY

    • KEY TRENDS

      • Key drivers
      • Global trends and how are they playing out in India
    • CONSUMER INSIGHTS

      • Online video streaming
      • [Graph] India: Online video content streaming services, by gender, April 2018
      • [Graph] India: Online video streaming services , by select occupation, April 2018
      • [Graph] India: Video attitudes and behaviour, by gender, April 2018
      • Digital advertisement
      • [Graph] India: Social media activity, by age, April 2018
      • Social media-led awareness
      • [Graph] India: Select social media attitudes and behaviours, by age, April 2018
    • MARKET APPLICATIONS

      • Opportunities
      • Who's innovating
      • Global innovators
    • APPENDIX

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Social Media & Content – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)