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Description

Description

Go the social media route to connect with consumers. Create intelligent subscriptions-based content for new age digital consumers.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. EXECUTIVE SUMMARY

    • KEY TRENDS

      • Key drivers
      • Global trends and how are they playing out in India
    • CONSUMER INSIGHTS

      • Online video streaming
      • [Graph] India: Online video content streaming services, by gender, April 2018
      • [Graph] India: Online video streaming services , by select occupation, April 2018
      • [Graph] India: Video attitudes and behaviour, by gender, April 2018
      • Digital advertisement
      • [Graph] India: Social media activity, by age, April 2018
      • Social media-led awareness
      • [Graph] India: Select social media attitudes and behaviours, by age, April 2018
    • MARKET APPLICATIONS

      • Opportunities
      • Who's innovating
      • Global innovators
    • APPENDIX

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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