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Utilise social media's influence to drive societal changes. This will build brand equity and establish strong resonance with an evolving consumer base.

Nidhi Sinha, Head of Content - India Consumer

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • Market context
    • Consumer takeaways
    • Opportunities
  2. key drivers

    • what consumers want and why

      • Sense of identity through social media platforms
      • [Graph] India: Consumption of social media platforms, by age and gender, Dec 2019
      • [Graph] India: Consumption of social media platforms, by region, Dec 2019
      • [Graph] India: Social media platform usage, by family structure, Dec 2019
      • Experiences sought by consumers
      • [Graph] India: Social media behaviour, by age, Dec 2019
      • [Graph] India: Social media behaviour, by region, Dec 2019
    • launch activity and innovation

      • appendix

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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