Social Media Overview - Brazil - June 2018
“A large portion of Brazil’s population doesn’t have access to the internet. Among those who are connected, however, social networks play a very important role. In addition to connecting people with friends and family, social networks are the primary source of information and an entertainment option for the majority of users, and mobile phones are the main device used. Social media can, therefore, be a great ally of both big brands and small producers, either as point of sale, customer service channel, or for marketing communication purposes. In order to make good use of it, companies need to understand the right approach and what the best social media to reach their target audiences is.”
– Ana Paula Gilsogamo, Research Analyst
This Report looks at the following areas:
- Internet access still is relatively low in Brazil
- Fake news and lack of data protection can affect social networks
- Mobile phone and social media addiction can stimulate “digital detox”
- High cost of data usage and specific plans “attach” users to social networks
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