Social Networking Across the Age Gap - UK - February 2009
Social networking has now been established in the UK for over eight years, with the first popular site,
This happened with the rise of social networks like
This report aims to look at how social networking has changed, in particular:
How older consumers use social networking sites in relation to younger generations
In a saturated social networking market, are older internet users the next target for growth?
Teens aren’t buying through social networks – can older (wealthier) users be a salvation?
The impact of the credit crunch on boosting social networking usage (eg for job prospects)
Whether the young and old can co-exist on the same popular platforms
The popularity of specific platforms set up for older internet users eg SagaZone and FinerDay
The long-term effects of an ageing social networking population on the likes of
Potential benefits social networks can bring to older internet users
How age impacts on the number of ‘friends’ users have online as well as the differences between those that have a lot of friends and those with only a few.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.