Social Networking Across the Age Gap - UK - February 2009
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Social networking has now been established in the UK for over eight years, with the first popular site,
This happened with the rise of social networks like
This report aims to look at how social networking has changed, in particular:
How older consumers use social networking sites in relation to younger generations
In a saturated social networking market, are older internet users the next target for growth?
Teens aren’t buying through social networks – can older (wealthier) users be a salvation?
The impact of the credit crunch on boosting social networking usage (eg for job prospects)
Whether the young and old can co-exist on the same popular platforms
The popularity of specific platforms set up for older internet users eg SagaZone and FinerDay
The long-term effects of an ageing social networking population on the likes of
Potential benefits social networks can bring to older internet users
How age impacts on the number of ‘friends’ users have online as well as the differences between those that have a lot of friends and those with only a few.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.