Social Networking and Media and Financial Services - US - April 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
Online social networking usage is expanding rapidly. According to Mintel’s proprietary consumer research for this report, 57% of internet users now have a profile on at least one social networking site, up from 41% a year ago. More than half of social networking site users visit these sites daily. It is becoming more and more important, therefore, for financial service companies to examine the use of social media sites as a marketing channel.
In this report, the following questions are explored:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.