Social Networking - Ireland - May 2016
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- May 2016
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“Social media is seen as a good source of company information among consumers. This indicates that platforms such as Facebook, YouTube and Twitter are becoming increasingly important to Irish consumers during the research phase of many types of purchase decision. Updating their presence on social networking sites regularly will ensure brands provide consumers with accurate information and thus maintain their primacy as a source of information.”
– James Wilson, Research Analyst
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