Social Networking - US - May 2012
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Global sales of ads on Facebook alone grew 69% in 2011, reaching $1.7 billion in the U.S., and are expected to reach $3.7 billion in 2012. The leading network also reported 37% growth in ad sales in the first quarter of 2012, based on its increasing membership and innovations in creating ads within a social context—ads it claims can be more persuasive than traditional media. Ad sales are likewise growing rapidly at Twitter and LinkedIn.
The scope of corporate response to social networking is tremendous. Per Facebook, each of the world’s 100 largest corporations participate on the site. However, ads on social networks may still be less important to brand engagement than below-the-line marketing, including profile pages, tweets, news feeds, social games, and blogs, and on social networks. This report examines how networkers connect with friends and brands in order to provide readers with best practices for social media marketing. Subjects covered include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.